Redpointing is a rock climbing term. When a climber redpoints a route, it's a holistic endeavour. They find the start and the end, painstakingly find each move in between and begin to ‘work the problem’.
This involves finding the right balance between power and endurance, speed and security and overcoming the difference between perception and reality.
This process takes time, effort and numerous failures. Success could be days, weeks, months or even years in the making.
The climber may not have what the climb needs.
They will have to go away and make themselves into something more; someone more suitable for the task. They work the physical and the mental moves until they can be executed flawlessly and send the route.
We believe Redpointing is about more than just climbing. Redpointing is how we meet the complex challenges the world presents.
We RedPoint life.